Case Study: PRODUCT LAUNCH WITH AGILE METHODOLOGY
Last updated: November 25, 2022 Read in fullscreen view
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PROJECT SUMMARY
BRIEF
Develop a feature-rich social platform.
PRODUCT TYPE
A social platform
DELIVERABLES
We’ve analyzed the business needs, developed an agile product launch plan, prioritized platform features, and delivered a piece of functionality at the end of each sprint.
PROJECT OBJECTIVE
For our client, we developed a social platform. The company is growing fast and continuously adding new functionality. The Challenge was to help deliver quality and stable product.
CHALLENGE (Pain Points)
Our client had a certain product vision and results that they wanted to achieve. However, they wanted to get a bigger picture of the entire project on a release-by-release basis.
The company invested a lot of time on requirements specification. In addition, there was a high risk of making a product that won’t provide any value to the end-user, achieve product-market fit, and won’t correspond to the client’s original vision of the product.
In the early releases, our client followed a traditional project management methodology, where the stages of the product development process were run in sequential cycles. The client adhered strictly to this approach since he wasn’t introduced to other more effective alternatives.
The client reached out to us with baseline requirements reflecting product features, performance and also defined cost targets. He also wanted to keep following the traditional project management methodology.
However, the problem was that there was no verification of whether the existing requirements truly mattered to the intended users’ needs, which could lead to a bloated set of legacy requirements, and, consequently, redesign, redevelopment, retesting, and increased costs.
This was the point where we saw the main risks of the traditional methodology and decided to follow the Agile product launch plan, gradually involving our client so that he could experience the drastic improvement in the product development.
The pros of this methodology for this project were:
- Delivering new functionality to market quicker and more often with every release.
- Keeping our client involved and engaged throughout the project.
- Ensuring that the development process aligns with the client’s business needs and vision.
- Demonstrating ongoing progress with all estimates and possible risks.
- Providing constant and immediate feedback from end-users on newly developed product functionality.
- Delivering high-quality software.
SOLUTION
For starters, let’s brush up on the concepts of Agile and Scrum.
Agile Software Development is a term used to describe a set of methods and practices to deliver frequent value to customers. This approach encourages teamwork and constant communication between all stakeholders and the development team. Scrum is an Agile framework. Its main principles are based on the transparency of the process, the openness of communication, and continuous improvement.
We suggested our client continue with Agile methodology and Scrum framework which is based on constant interaction with a client. Scrum framework included conducting regular meetings with the development team and a product owner, where the product owner played a crucial role in achieving the project’s success. We established the following process:
- Defined and prioritized the user stories of the product.
- Created acceptance criteria for every user story.
- Adjusted features and priority before each iteration.
- Performed acceptance testing of every user story in collaboration with the customer.
- Demonstrated our client the new product features or changes that were made to the previous iteration.
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