Modern marketing approach

Event Marketing vs. Field Marketing: What’s the Difference and Why It Matters for Modern Businesses

By TIGO | 18 Dec 2025

Event Marketing vs. Field Marketing: Which Strategy Really Drives B2B Growth in a Digital-First World?

What is Cognitive Friction?

By TIGO | 18 Sep 2024

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Eight Golden Phrases for the New Year 2025

Attitude is more important than skill
Flexibility is greater than persistence
Adaptability outweighs perfection
Changing at the right moment is better than stubbornly being right
Timing is more crucial than doing things the right way
Being adaptable is more valuable than being forceful
Creativity beats repetition
Adjustment is more effective than confrontation

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Modern marketing approach

Event Marketing vs. Field Marketing: What’s the Difference and Why It Matters for Modern Businesses

What is Cognitive Friction?

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