Step 1: Install the Odoo Social Media Module

To get started with social media marketing in Odoo, you need to install the Social Marketing App:

1. Log in to your Odoo account.
2. Go to Apps and search for "Social Marketing".
3. Click Install to add the module to your system.

Once installed, you can access the module from your Odoo dashboard.

Step 2: Connect Your Social Media Accounts

To start managing your social media posts, you need to link your accounts:

1. Open the Social Marketing module.
2. Click on Accounts > Add Account.
3. Select the platform (Facebook, Twitter, LinkedIn, etc.).
4. Log in and authorize Odoo to manage your account.

Once connected, Odoo will allow you to post and schedule content directly.

Step 3: Create and Schedule Posts

Odoo makes it easy to create engaging social media content:

1. Go to the Social Marketing module and click on Create Post.
2. Select the platform(s) where you want to post.
3. Write an engaging caption and attach images or videos.
4. Click on Schedule Post to select the date and time for publishing.

This feature helps you plan and automate your social media strategy effectively.

Step 4: Monitor Engagement and Performance

Tracking your social media performance is crucial to improving your marketing strategy. Odoo provides real-time analytics, including:

• Number of likes, shares, and comments
• Reach and impressions
• Click-through rates (CTR)

To access analytics:

1. Go to the Social Marketing module.
2. Click on Reports.
3. View detailed insights about your campaigns.

By analyzing these metrics, you can adjust your marketing strategies for better results.

Step 5: Automate Your Social Media Strategy

Odoo allows you to automate social media actions to save time and effort:

• Set up auto-responses for messages and comments.
• Use chatbots to improve customer engagement.
• Schedule content for weeks or months in advance.
• Automate reposting of popular content.

Automation helps businesses stay active on social media without daily manual posting.

Step 6: Integrate with Email and SMS Marketing

Odoo enables seamless integration between Social Media, Email Marketing, and SMS Marketing:

• Send promotional emails and SMS alongside social media campaigns.
• Convert social media followers into email subscribers.
• Run targeted ad campaigns using Odoo’s CRM integration.

This multi-channel approach helps in reaching a wider audience and increasing conversions.

Step 7: Run Paid Ad Campaigns

Odoo allows businesses to run paid social media campaigns directly from the platform:

1. Set up Facebook Ads, LinkedIn Ads, or Twitter Ads in the Social Marketing module.
2. Choose your target audience and budget.
3. Launch and track campaign performance within Odoo.

Running paid ads within Odoo ensures better tracking and optimized ad spending.