Total Quality Management (TQM) is a management technique based on the idea that all “employees continuously improve their ability to provide on-demand products and services that customers will find of particular value.”
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The “u” in “u-Japan” represents the “u” in not only “ubiquitous,” but also in “universal,”“ user oriented,” and “unique.”
The two pillars of the Toyota Way are respect for people and continuous improvement. The philosophy was popularized by Jeffrey K. Liker in his 2004 book, The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer.



