Unlocking the Paradox of Generative AI: How to Use AI Effectively Without Falling for Shiny Object Syndrome
Last updated: November 06, 2025 Read in fullscreen view
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As an educator who frequently guides learners in exploring AI applications, I've observed a curious paradox: The biggest barrier preventing us from fully leveraging generative AI is not the question of "how to use AI," but rather "what to use AI for."
Many people find themselves in a situation where, despite knowing the immense capabilities of AI, they sit in front of a chat screen not quite sure what to ask or how to proceed. This hesitation is perfectly normal. Imagine having an incredibly smart and resourceful new assistant; your first task wouldn’t be figuring out how to delegate but understanding what the assistant can actually do for you.
Here’s where a well-structured mindset becomes essential. Think of it as a map guiding you through uncharted territory. From analyzing over 185 real-world AI use cases published by Google and drawing from my experience working with various individuals and organizations, I developed a flexible conceptual framework called the WISE AI model. This model isn’t a rigid theory, but more like a compass that helps you recognize and capitalize on AI opportunities in your own work.
The WISE AI Framework
WISE AI consists of six core functions, each representing a significant aspect of our daily tasks:
- Write & Edit: Generating and refining text or content.
- Inform & Analyze: Processing information and performing in-depth analysis.
- Solve Problems: Identifying and resolving issues or challenges.
- Explain & Teach: Clarifying concepts and educating others.
- Assist Daily Tasks: Supporting routine activities and personal management.
- Innovate & Create: Enabling creativity and innovative thinking.
If you’d like to dive deeper into each of these functions, I’ve written an in-depth article of around 8,000 words with specific examples. The key takeaway is that WISE AI is meant for everyday users utilizing common AI tools like ChatGPT, Perplexity, Claude, Gemini, and others—requiring no specialized technical or programming skills.
Paradoxes in Using Generative AI
One of the most intriguing aspects of generative AI is the paradoxical challenge it poses: despite its advanced intelligence, many users find themselves unsure of its potential applications. Here, we encounter a fundamental contradiction: AI is seen as an all-powerful, innovative force, but without clear directions, it can leave users feeling directionless.
Moreover, a second paradox emerges when AI, which promises greater efficiency, inadvertently overwhelms us with possibilities. With AI evolving rapidly, it's easy to fall victim to what’s known as the "Shiny Object Syndrome." This occurs when we become so enamored with new technologies that we lose sight of our actual goals. Instead of staying focused on practical outcomes, we chase after every exciting new feature or tool AI introduces.
To avoid this trap, it’s crucial to maintain a systematic approach. This means starting with a clear understanding of your needs and then methodically identifying how AI can address them through the WISE AI framework.
Navigating Shiny Object Syndrome with Generative AI
Generative AI, with its seemingly endless applications, can often draw users towards the latest and most hyped tools or capabilities. This behavior, characterized by chasing shiny new objects, can lead to distraction and wasted effort. The solution lies in viewing AI not as a destination but as a means to achieve well-defined goals.
For example, if your objective is to create engaging content, focus on the Write & Edit function to hone your skills and streamline your processes. If your goal is to educate and inform others, lean on Explain & Teach while incorporating tools that support these tasks. By doing so, you’ll maintain focus and avoid being pulled in multiple directions by new AI trends.
In conclusion, understanding the role of AI in your work is crucial to harnessing its full potential. Approach AI not just with curiosity but with a clear map and compass like the WISE AI framework. It’s not about what AI can do in general, but what it can do for you.
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