It is still an understatement to argue that TikTok, Instagram Reels, and YouTube Shorts have revolutionized how businesses engage with their audience.  Pinning, liking, and tweeting are great ways for brands to get in front of their targeted audience through a dynamic and engaging medium that captures an audience's attention.

Do you know that 91% of businesses now use video as a critical marketing factor? You must catch up if you're capitalizing on video, particularly short-form content. In the current tech-driven society, short-form videos are reshaping the marketing landscape. Concise and engaging videos are a powerful tool suited to our mobile-centric world.

Platforms that present a new way to content consumption, including TikTok, Instagram Reels, and YouTube Shorts, are leading this dynamic transformation. These small flicks capture audiences' attention and provide immediate entertainment or value. The trend gives marketers an excellent chance to swiftly and successfully grab audience attention.

Short-Form Video Advertising

Why short-form video is popular

The declining human attention span is the most significant reason for the prevalence of short videos. Studies show that the average human attention span has fallen to about 6.5 seconds as content consumption continues on a different path from what it used to be.

It reflects the latest trend; we need short and engaging content today. Many people find it hard to focus their attention on something without getting distracted. Short videos are perfect for this mindset, allowing audiences to engage with the material quickly and efficiently.

Insights into psychological and social factors, including the design around attention span patterns and being hardwired for instant gratification, can help orchestrate short-form content more effectively in a digital landscape to catalyze audience engagement.

What Factors Are Fueling the Success of Short-Form Video?

The primary reason for the quick rise of short-form video is that online content consumption is fast. As attention spans shrink, breaking through with quickly engaging and digestible content is imperative for grabbing and holding viewer interest. The short-form video has addressed this need by providing users with less to consume and share in more engaging ways.

Why Brands Can't Overlook Short-Form Video

The rise of short-form video content gives brands a unique chance to engage with audiences more directly and dynamically. The platforms offer an opportunity to showcase products and services through creative storytelling, enhance brand awareness, and reach customers quickly, where they spend much of their time online.

Short-form video platforms create interactivity in the form of comments, shares, and likes, which gives the brand instant response and engagement metrics. This helps them measure content performance much faster and work quickly on strategies.

With powerful social media giants dominating our day-to-day lives, such as Facebook, Twitter, Instagram, and YouTube, they take up a large percentage of digital attention. Understanding video marketing has become critical for brands looking to increase social engagement and form more incredible bonds with their audience. All platforms arm marketers with video tools they need to boost brand visibility and increase engagement and conversion rates. Ignoring these can severely drag a brand down.

Social Media Advertising Statistics for 2024

Sprout Social

Global Social Media Users

An estimated 5.17 billion individuals utilize social media globally in 2024, with each user using an average of 6.7 distinct social networks monthly.

Spending on advertising

Investments in social media advertising will exceed $219.8 billion by 2024, while mobile advertising will bring in $255.8 billion by the end of the year.

Preference for short  Video Content

44% of consumers prefer short videos to learn about upcoming products, and 87% of marketers claim that including videos in their campaigns has boosted sales.

Facebook Advertising Statistics

• Marketer Usage: 89% of marketers use Facebook.
• User Base: Approximately 3.05 billion monthly active users as of Q3 2023.
• Daily Engagement: The average American spends about 31 minutes on Facebook daily.

Instagram Advertising Statistics

• User Base: Every month, there are 2 billion active Instagram users.
• ROI Comparison: Ties Facebook for the greatest ROI.
• Engagement Rates: Compared to Facebook, Instagram has four times greater engagement rates.

LinkedIn Advertising Statistics

• User Base: Over 1 billion members, with the United States having over 214 million users.
• Company Profiles: More than 67 million company profiles exist on LinkedIn.
• Age Demographics: 60% of users are between ages 25 and 34.

Pinterest Advertising Statistics

• User Base: Monthly active users number around 482 million.
• Gender Demographics: 76.2% of users are women.
• Brand Discovery: Pinterest helps 80% of users find new companies or items weekly.

TikTok Advertising Statistics

• User Growth: By 2024, it will have over 2 billion users.
• Usage Time: TikTok users spend 34 hours each month using the app.
• Demographics: Most users (36.7%) are aged 18 to 24.

X (formerly Twitter) Advertising Statistics

• User Base: About 619 million monthly active users worldwide.
• News Consumption: 53% use X to get the latest news.
• Daily Engagement Time: U.S. adults spend an average of 34.1 minutes daily on X.

YouTube Advertising Statistics

• User Base: Nearly 2.5 billion users worldwide, with YouTube Shorts having 2 billion monthly active users.
• Mobile Access: Nearly 90% of visits come from mobile devices.

Influencer Marketing Statistics

• ROI Insights: Over half (50.1%) of marketers believe TikTok offers the highest ROI for influencer marketing.
• Platform Usage for Influencer Marketing: TikTok is used by 69% of marketers, making it the most popular channel.

Consumer Behavior Statistics

• Online Purchases Frequency: Over half (56.1%) purchase products online at least once a week.
• Mobile Buying Frequency: According to Research, spending on social media advertising is likely to exceed $219.8 billion by the end of 2024.

These statistics provide valuable insights for shaping effective social media advertising strategies in 2024 and beyond.

Maximizing Your Marketing Success with Short-Form Video

Know your Audience

When you think of your audience, use data gathered from surveys and social media analytics to understand their interests. Generate buyer and audience personas to focus your content targeting.

Authentic Stories

Provide real stories or customer testimonials to build trust. Your sense of humor should be accessible and consistent with your brand voice.

Inspire & Relate

Tell stories that resonate with your brand purpose, showing how obstacles have been transformed into opportunities and how people have been treated well.

Revamped Production

Produce Authentically. (For optimization, create native videos by customizing them for each platform, easily interact with your viewers through a clear call to action, and maintain consistent performance analysis for better results).

Brands must understand that adopting short-form video is crucial to thriving in the current rapid digital environment, as it continues to rule the digital realm.

Accelerate the Success of your Short-Form Video Advertising/Marketing with Odoo

Marketing is one of the important tools for promoting brands and businesses to engage users to convert sales, advertising through short form videos is essential if you work on businesses. Therefore, Odoo is highly capable and helps you to take your marketing at the top of the world.With the upcoming release of Odoo 18, featuring exciting new enhancements, marketers can look forward to more greater capabilities that will stands out their advertising strategies.

Seamless Social Media Sign In

Odoo helps you share your video clips across many different networks. This connection makes sure that your data is made available at the right place correctly in front of your targeted audience that will lead more engagement with higher conversion rates as a result.

Comprehensive Analytics to Make Data-Driven Decisions

You can measure KPIs such as views, engagement rates, and conversions with Odoo's analytics tools. By understanding the good and bad of what's already out there, you can ensure that your content strategy will be improved for both the short term and long term by using hard data to make those decisions.

Personalized Content Performance

Brands can use the Odoo CRM software tools that let you create personalized short-form videos for different groups of customers. This method grows viewer engagement and conversion rates.

Better E-Commerce Integration

It can substantially enhance the performance of your Odoo E-commerce sales by including short-form videos on your site. Offering demonstration videos helps potential customers to grasp product benefits quicker, making informed decisions and ultimately reducing the numbers of abandoned shopping carts.

Automated Reporting for constant enhancement

Automatic reporting capabilities provide real-time information about your video marketing performance. Interactive dashboards allow you to analyze campaign performance and make immediate modifications to improve outcomes.

Ending Words

In short, Short-form video advertising has become a game changer for brand communication, capturing attention and inducing interest and engagement. With the emergence of short-form content on social media platforms, brands can enhance their visibility and move to the forefront of modern advertising. In addition, Odoo apps allows companies to better utilize their short-form video advertising efforts by enabling the recording and scheduling of ads on social media platforms with tools for content creation, invocation, and impact measurement. Short-form videos are the future of marketing in today's tech-driven society, and they'll change the way businesses market themselves forever.

About the Author

Dina Ali Zaidi

Digital Marketing Specialist

Written by Dina Ali Zaidi, a Digital Marketing Specialist at Techlyace (dedicated to providing exceptional IT consulting and digital transformation services, helping clients optimize their processes and integrate advanced technologies for enhanced efficiency and growth).